![]() ![]() ![]() When the very last Truffula tree is cut down, the Once-Ler's family abandon the business, and the Lorax "lifts" himself into the air and vanishes, and leaves behind only a stone platform marked with the word "UNLESS". The Lorax continues begging the Once-Ler to stop, and showing him the damage, but is still ignored. The Once-Ler's Thneed business quickly grows in size and popularity, and more and more trees are cut down to make more, as the shop grows into a factory, and the forest becomes more and more damaged and polluted, driving off the local fauna. The titular Lorax appears from the stump of the first tree he chops down and insists that he stop, but a passerby purchases the first Thneed, encouraging the Once-Ler to start a business making Thneeds. ![]() The Once-Ler is a man, or similar, who came to a bright forest of Truffula trees to set up shop and make a garment called the "Thneed" out of the trees' fluffy foliage. Now listen here, Dad! All you do is yap-yap and say, Bad! Bad! Bad! Bad! Well, I have my rights, sir, and I'm telling you I intend to go on doing just what I do! And, for your information, you Lorax, I'm figuring on biggering, and biggering, and biggering and biggering.! Turning more Truffula Trees into Thneeds in which everyone, everyone, everyone needs! ![]()
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